Website design and build for Real Content, a real estate copywriting studio: 10 desktop pages, 4 service pages, a projects gallery and a 6-field contact form.
Real Content is a real estate copywriting studio: a team of three journalists who write news and blog posts, quarterly magazine content, property listing copy and staff profiles for real estate agencies. Plainbuilt designed and built its website full stack: 10 desktop pages, with the four services as hexagon buttons on the home page and a page for each, a projects gallery, a contact page and a six-field get-in-touch form. The header changes color on every page.
Real estate agencies and agents who need words written: a description for a listing, a news post for the agency's website, a quarterly magazine for its readers, a profile for each agent. The site sells the writing, not the property. Every page speaks to the agency, and every service page ends in one orange button.
The website, full stack: 10 desktop pages. The home page with the wordmark, the Real Estate Copywriting pill, the studio's blurb, the four services as hexagon buttons, a strip of the project gallery and the contact rows. An About page with a bio for each of the three journalists. A services hub and four service pages, News & Blogs, Quarterly Magazine, Property Listings, Profiles and Website Copy, each with one illustration, the service copy and one orange button. A Projects page with four framed categories and three published article cards. A Contact page and a Get in Touch form with six fields. The navigation is five items on every page: Home, About, Services, Projects, Contact.
Contact in the header opens the Contact page: the phone, the email and the website address in three rows beside an illustration of two phones. The Get in Touch form, under Services in the navigation, asks for a name, a phone, an email, a company, a location and the services required, then one button. The teal footer on every page repeats the three contact rows and the useful links, so a reader never has to go looking for the number.
Five pages, five header colors: teal, coral, orange, pink and yellow, with the active item in a pill. The site has no photography outside the projects gallery and one illustration per page, so the header is what tells a reader where they are. The heavy black capitals of the headings stay the same on every page; only the band above them changes.
The name in heavy capitals, Real in black and Content in seven colors, one per letter, with one pill under it: Real Estate Copywriting. Beside the words, two writers at an oversized laptop. The teal header carries the five pages, Home, About, Services, Projects and Contact. Further down the home page, the studio's blurb, the four services as hexagon buttons and a strip of the project gallery.
News articles and blog posts from a team of property writers, to keep an agency's readers informed and lift traffic to its website. Quarterly magazine content: market updates, expert insights and feature articles on the season's design trends, handled from research and writing through editing and design, inside the client's timeline and budget. Each service has a page of its own: one illustration, the copy and one orange button under it.
A listing description is written for the agent after research on the property, its location and the buyers it is for, optimized for search engines and delivered for the website, print materials or online listings, in a tone matched to the agency's brand. A staff profile or a full staff directory starts with an interview that draws out each person's background, experience and achievements.
The Projects page, under a pink header, opens with the line Check out some of our latest work and four framed categories with one illustration each: News & Blogs, Quarterly Magazine, Profiles and the listings monitor. Under them, a News & Blogs strip of three published article cards with their property photography.
A six-field form: name, phone, email, company, location and services required, with one orange button. The Contact page, under a yellow header, and the teal footer of every page carry the studio's phone, email and website address in three rows.
Teal on Home, coral on About, orange on Services, pink on Projects, yellow on Contact, with the active item in a colored pill. A reader knows which section they are in before reading the navigation.
The four services sit on the home page and the services hub as hexagon buttons with a colored edge, and each opens a page of its own with one illustration, the service copy and one orange button under it. Nothing is buried in a dropdown.
Every page carries one drawing: the writers at a laptop, an open magazine, a monitor with a house, a profile document in the clouds, two phones. The photographs on the site are the studio's published articles, on the Projects page only.
The teal footer repeats the studio's blurb, the useful links and the three contact rows, phone, email and website. The Contact page sets the same three rows large.
Designed and built
One outcome per item, dated, or not disclosed: never an estimate.
Yes. Plainbuilt designed and built the site: the 10 desktop pages, the four service pages, the projects gallery and the get-in-touch form.
Yes. One page per service, a projects page for the work, a contact page and a form that asks for what the business needs to quote. Book a working session and bring the list of services.
