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About Plainbuilt

What Plainbuilt is

Plainbuilt is AI automation and custom software for service and operations businesses. AI automation: voice agents, quote automation, dispatcher copilots, review reactivation, chatbots, AI added to existing apps, and AI consulting. Custom software: web platforms, mobile apps, websites for service businesses, and CRM and CMS integrations. Engineering practice since 2014, 200+ shipped projects, a written ROI commitment on every deployment.

Two pillars

AI automation

Voice agents, quote automation, dispatcher copilots, review reactivation, chatbots, AI added to the apps you already run, and AI consulting with fractional AI leadership. Every deployment carries a written ROI commitment.

See the services

Custom software

Web platforms, mobile apps, websites for service businesses, and CRM and CMS integrations. An engineering practice since 2014 with 200+ shipped projects; we build the systems our AI runs on.

See the work

Where we are

Headquarters: 2737 N. Cullen Ave, Sector 2, Evansville, IN 47715. The engineering center is in India. We serve the United States first; clients are also in the United Arab Emirates and the Kingdom of Saudi Arabia. Engagements are remote-first, with on-site availability where needed.

Since 2014

  1. 2014

    The engineering practice starts.

  2. Timeline set in the working session

    Timeline set in the working session

  3. Timeline set in the working session

    Timeline set in the working session

  4. Timeline set in the working session

    Timeline set in the working session

Rules we don't break

  • We don't pilot. We ship into production or we don't take the engagement.
  • We publish pricing. Hidden pricing is for shops that don't know their worth.
  • We say no. Bad-fit clients are bad for us and worse for them.
  • We commit in writing. Miss our projections by 20%+ and we redesign on our dime.
  • We tell you when AI isn't the answer.

The team

A founder-led team of 20: AI engineers, consultants, delivery managers, and marketers across the US and India. Four founders are accountable for strategy, delivery, technology, and growth. We design, build, and ship the production systems our clients run their businesses on.

Founders

Eshan Cheema

Eshan Cheema

Founder & CAIO (Chief AI Officer)

Founder and Chief AI Officer. Sets the technical direction for every engagement and is obsessed with deploying AI that moves revenue for service businesses — production systems, not proof-of-concepts that sit in a drawer.

Media pending

Js Cheema

Founder & CEO

Founder and Chief Executive. Leads strategy, partnerships, and the commitments Plainbuilt makes to its clients — including the written ROI commitment behind every engagement.

Media pending

Mohita Cheema

Founder & COO

Founder and Chief Operating Officer. Runs delivery operations end to end so engagements ship on time and the systems we build keep running long after launch.

Media pending

Richa Singh

Co-founder & CMO

Co-founder and Chief Marketing Officer. Owns brand, demand, and the story of how AI changes the economics of a service business.

Engineering and AI

Media pending

Vidhi Dora

Engineering Lead (Principal Engineer)

Leads engineering across voice agents, dispatcher copilots, and the integration layers that connect them to the tools clients already run. Sets the bar for code that runs 24/7 in production.

Media pending

Robin Singh

Robotics & IoT Engineer

Builds where AI meets the physical world — robotics, IoT, and the sensor-to-software pipelines that bring real-time data into our agents.

Media pending

Vidhan Singh

AI Consultant (AI/ML Engineer)

Pairs hands-on ML engineering with client-facing consulting — translating an operator's problem into an agent that measurably solves it.

Media pending

Nitin Chaudhry

AI Consultant (AI/ML Engineer)

Designs and ships conversational AI systems, from data and prompts to the production deployment that handles real customer traffic.

Media pending

Anshi Singh

AI Consultant (AI/ML Engineer)

Builds and tunes the models behind our agents, with a focus on reliability and getting answers right the first time.

Media pending

Jatin Singh

AI Consultant (AI/ML Engineer)

Engineers integrations and AI workflows that fit into how a business actually operates — scheduling, dispatch, and the systems around them.

Media pending

Anahat Kaur

AI Consultant (AI/ML Engineer)

Works across the AI stack — data, modeling, and evaluation — to ship agents that hold up under real-world load.

Delivery

Media pending

Kritleen Kaur Sidhu

Delivery Lead (Head of Client Delivery)

Owns client delivery end to end — the bridge between what we build and how it lands in a client's operation. Keeps engagements on track from kickoff to go-live.

Media pending

Jasmine Kaur

Social Media Delivery Manager

Manages delivery of social and content programs, making sure work ships on schedule and to a consistent standard.

Media pending

Muskan Verma

Project Manager (Social Media)

Coordinates projects across the social and media teams — timelines, hand-offs, and the details that keep delivery moving.

Media pending

Rajul Chauhan

Project Manager (Media Team)

Runs the media team's projects, keeping production organized and on schedule from brief to final asset.

Marketing

Media pending

Sagar Chaudhry

PPC Specialist

Plans and optimizes paid campaigns — turning ad spend into qualified pipeline with a close eye on cost per result.

Media pending

Hitesh Chaudhry

PPC Specialist

Runs paid search and social campaigns, testing relentlessly to drive down acquisition cost and scale what works.

Media pending

Chahat Rai

Marketing Consultant

Advises on positioning and go-to-market — connecting what we build to the buyers who need it most.

Media pending

Richika

Graphic Designer

Shapes the visual language of the brand — from campaign creative to the way our work shows up across every surface.

Operations

Media pending

Inderpreet Rooh

HR Manager

Leads people operations — hiring, culture, and making sure a fast-moving team stays a great place to do the best work of your career.